• Masifa Bukhari
• WordPress
• 26 June, 2024

Did you know that 70% of all website users abandon their carts without completing their purchase?

Converting website visitors into consumers is one of the most frustrating challenges faced by businesses today. While an attractive and unique product does form the foundation of a business, a critical element that is often overlooked is the sales page itself. A generic, confusing, and non-responsive sales page hinders conversions and leaves customers feeling frustrated, resulting in thousands of dollars in lost sales potential.

So, how can you fix this?

Create a WordPress Sales page that resonates with their struggles and offers a clear solution. A solid sales page doesn’t just offer your consumers products and services but addresses their pain points impactfully! Don’t know how to do it?

Don’t worry; we’ve got you covered! In this blog, we will dive into the characteristics and elements of a high-converting sales page, followed by the process and methods of creating WP sales pages.

So, let’s dive in!

What is a sales page?

A sales page is a standalone web page that is dedicated to getting people to buy your products and services. Your sales page can sell anything and everything, but this page always has only one goal: convert visitors into buyers.

Sales pages are unique. What might be working for one business might not work for you. However, most converting sales pages pitch a product or service and then follow it with a solid call to action (CTA).

Why use WordPress for your sales page?

Your sales page is an indispensable tool. Especially if you’re an e-commerce business that sells products and services. WordPress is an ideal platform for a sales page because of the following reasons:

• WordPress offers a wide variety of easy customization options. You can choose between themes and plugins to create a WordPress sales page that aligns well with your brand and functional needs.
• WordPress is well-known for its SEO capabilities. This makes it a lot easier for potential customers to find your page when searching for a product or service on a search engine.
• WordPress is cost-effective, and creating a sales page is affordable, especially for small businesses. There are also many plugins and themes available for free or at a low cost.
• WordPress is popular for its ability to integrate marketing tools to track visitors and their purchasing behavior on a website. It A/B tests different page elements and implements sales funnels that actually convert.
• WordPress is a scalable platform. Hence, if you want to grow your business, it’s the best choice.
• WordPress offers solid security features and also has security plugins if you want additional security.
• WordPress also integrates with third-party tools and platforms to provide a better user experience.

What are the Characteristics of a High-Converting WordPress sales site?

Our experts say that there are a few common characteristics between high-converting WordPress sales pages that you can also use for your business. Here are a few:

Make the Right Offer

Your sales page should be clear, precise, and distraction-free. A high-converting sales page gives users exactly what they’re looking for and nothing more. It should be free from fluff and narrowed down on the value proposition.

Simple Forms

Good sales pages usually avoid long and complicated forms. Your content should be short, sweet, and clear. It should only ask consumers what they actually need. If your product/service needs a longer form, then you need to break it down into smaller sections and make it as simple as possible.

Effective Targeting

Your sales page needs to be highly targeted if you want to get maximum sales. That’s why it’s uncommon for a single campaign to include multiple sales pages. Take a moment and visualize the person you are selling this product/service to. Think about who they are, what they need, and how they need it. Then, target this pain point and develop a pitch that speaks directly to that person.

Show Gratitude

Good sales pages always have a message of gratitude toward their consumers. You can add a pop-up window or a separate page to thank them after their purchase.  It is also a great way to engage the user further and redirect them to another page of your website.

See our latest relevant exploration Step-by-Step Guide to Customize a WordPress Theme

What are the Elements of a High-Converting Sales page?

A well-designed sales page will include the following key elements to ensure it truly stands out, engages users, and ultimately drives conversions. When you design your sales page, keep the following elements in mind:

How Do You Create a WordPress Sales Page That Converts?

When you’re creating WordPress sales pages, you don’t need tons of different things on your page. It should be clear, easy to navigate, and have a USP. Here’s how you can create a WordPress sales page that converts:

Step 1 – Market Research

Remember, a good sales page is always highly targeted. It should resonate with them and should seem like the only feasible solution to their problem. To pull this off, you need to know your target audience. You need to thoroughly do your research and identify what they actually need because sometimes the buyer isn’t sure what he’s actually looking for.

Start by developing a buyer’s persona. It should include demographic, geographic, behavioral, and psychographic information. Use Google Analytics; it is an excellent resource for all the data that you might need.

Explore social media pages and the like to see what other people are discussing. It helps you know what’s trending and what’s not. Moreover, keyword research will also help you target the right audience. Popular tools like Ahrefs can be used for this purpose. 

Step 2 – Set Objective

Now that you know who your target audience is, the next step is to consider what the goal/objective of the sales page is going to be. Do you need subscribers? Do you need more sales? Do you need people to sign up on an email marketing list?

Hence, develop a clear understanding of what you want your page to be and what it’s actually trying to do.

Step 3 – Design Your Sales Copy & Visuals

You’re ready to create your WordPress sales page now. If you want your visitors to become loyal consumers, then you need to write a killer sales copy and add stunning visuals. Here’s how you can write an excellent sales copy:

• Your sales copy should be bluff-proofed. It should be short, concise, sweet, and clear. The header should explain exactly who you are. You can use a subheader and add a small blurb with a USP. This would explain what you’re offering to the customer. 
• Don’t add more than one CTA. Your CTA should be clear and precise. Use words like sign up, buy more, talk to, etc.
• Use the keyword that you identified earlier. This will improve your overall rating and help customers easily find your page.
• Avoid complicated words and jargon. Add a few testimonials and a clean chart that shows some of your product or service’s benefits. Keep it light and uncluttered. 

Sales Page Promotion Strategies

After following this WordPress process, you can use the following promotional strategies to attract potential customers and convert them to loyal customers. Let’s examine these strategies:

How can Coding Pixel help you create a WordPress Sales Page?

Designing the right WordPress sales page is essential for ensuring that you bring in solid revenue. However, creating a sales page might not be everyone’s cup of tea. Taking an expert’s opinion on using WordPress for sales will help point you in the right direction.

With over eight years of experience and more than 100 workers, Coding Pixel has the right expertise to help you create a high-converting sales page.

We can help you build a scalable and functional website for your business. See our WordPress Website Development Services

Frequently Asked Questions (FAQs)

How do you create a sales page in WordPress?

You can create a sales page in WordPress by identifying your target audience, setting your goals, and designing your visuals in a manner that truly stands out.

Can you create a sales funnel with WordPress?

Yes, you can create a sales funnel with WordPress. You can use the Funnel builder for WordPress.

Is it free to sell on WordPress?

You can sell for free on WordPress.com’s free plan. But you’ll have to pay some web hosting and domain registration fees.