• Masifa Bukhari
• Web Design
• 15 July, 2024

If you’re looking to build a WordPress website, there are a ton of factors that you should consider; “What is an approximate WordPress Website Design Cost?” “Do I need to hire a professional designer to design a stunning WordPress website, or is it a DIY project?” and many more.

You’ve probably heard about some businesses that invested a fortune in website design but couldn’t achieve a stunning and highly functional online presence. The reason? They lacked the right knowledge and resources to design a WordPress site that maximized revenue potential and captured a higher market share. According to statistics, 75 percent of online users judge a website’s credibility based on its design and user experience. Hence, the lack of design finesse will eventually lead to potentially lost sales and untapped market potential.

In this blog, we will discuss how to design a highly converting WordPress website in detail.

So, let’s dive in!

Does WordPress Design and Develop Your Website?

WordPress is just the software that powers your website. Hence, it does not design and develop your website in the traditional sense. However, it offers paid plug-ins, upgrades, and more to help you design and develop a functional WordPress website. Hence, WordPress will give you the building blocks for a stunning website, but you will have to put them together. If you’re new to WordPress or have next to no knowledge about how to use WordPress, it is always better to have experts on board to design a stunning website.  

Benefits of Investing in a WordPress Website Design

In this section, we will cover the benefits of investing in WordPress website design and the potential return they bring to the table:

1. Optimized User Experience (UX)

Your website is supposed to offer ease to your target audience. It needs to provide them with a reason to return for a purchase. Your website should have a balanced color palette, be responsive, mobile-friendly, and easy to navigate for anyone and everyone.

2. Stronger Brand Identity

A unique WordPress design allows you to create a website that perfectly reflects your brand’s unique personality and values. A visually appealing and consistent design builds trust and offers users ease when navigating your website.

3. Improved Search Engine Optimization (SEO)

WordPress is an SEO-friendly platform. If you have a well-designed website, then you can further enhance your SERP rankings. Hence, you will have better search visibility on search engines and attract more organic traffic.

4. Reduced Maintenance Needs

A well-designed website usually requires less maintenance than a cobbled-together DIY version. A well-designed website reduces just another thing on your plate and provides you enough time to focus on other aspects of your business.

5. Scalability and Flexibility

A well-designed website is easy to scale and is flexible to accommodate future expansion. You can readily adapt to new functionalities via theme updates and plug-ins.

Factors Influencing WordPress Website Design Cost

Here is a list of all the factors that influence WordPress web design cost:

1. Website Complexity

The higher the level of complexity of your website, the greater the design cost is going to be. Straightforward websites that have standard layouts and minimal deviations from WordPress themes usually cost less. Moreover, intricate designs with animations, unique features, and extensive design elements require more development time and increase your budget.

2. Web Design & Customization

Web design and customization also contribute greatly to the cost. If you choose a custom design, you will have to spend a little more than if you had chosen a cookie-cutter design. However, if you want to build a theme from scratch to complement your business and brand, you should invest in a custom WordPress website design.

3. Number of Pages

The quantity of pages partly influences your WordPress website design pricing. A greater number of pages often translates to greater design and development work. This raises your cost considerably and raises the overall development cost.

4. Plugins & Functionality

If you want to incorporate basic functionalities into your web design, you can use free WordPress plug-ins. However, complex features like e-commerce stores or membership sections will require paid or custom development.

5. Designer’s Experience and Location

Your WordPress website designer’s experience and location will impact your overall design cost. If you’re hiring a designer who has more experience and a stronger portfolio, then they are likely to charge a lot more. Their per-hour rates will also depend on their locality.

6. Content Creation

Sometimes website design also includes creating content. Text, images, and videos make your website more interactive and improve user experience. If you expect your designer to also help you write a web copy or design additional images, be sure to add that on top of the design fee.

7. Web Design Maintenance

Some design packages include keeping your website updated with plugins and security checks. If they aren’t included, you should consider the additional cost of maintaining your WordPress site yourself or hiring someone to do it for you.

See our latest relevant exploration 16 Benefits of Using WordPress for Your Business

WordPress Website Design Cost for Different Websites

Here is a comprehensive breakdown of WordPress website design cost for different types of websites for 2024:

1. Personal Blogging Platform ($500 – $6000)

If you want to develop a personal blog or portfolio website, you don’t require a lot of functionality and customization. You can take a cookie-cutter website and alter it a bit to fit the look and feel you’re trying to achieve. Your costs will vary based on these factors:

• Content Creation: If you want to add high-quality content to your website, like blog posts, images, videos, and the like, then you will have to pay extra for it.
• Design Choices: The type of theme you choose, coupled with the plug-ins and the amount of custom coding, will eventually impact your overall cost.

2. Small Business Website ($2000-$10000)

A lot of small businesses are choosing WordPress because it is highly scalable and affordable. Their cost is higher because of these factors:

• Image Galleries: You’re adding high-quality and diverse images to showcase your products and/or services.
• Basic E-commerce Capabilities: You can sell products and services online.
• Contact Forms: You can directly connect with visitors and shoppers.

3. E-Commerce Website ($5000 – $25000+)

When you’re selling a larger range of products and services online, you need a more complex website design and complex web setup. This range can be attributed to the following factors:

• Number of Products: The higher the number of products you trade in, the greater will the virtual storage space be.
• Payment Gateways: Different payment gateways usually have different fees.
• Secure Customer Accounts: Your WordPress website development cost will increase as you invest in security measures to protect customer data.

Corporate/Enterprise Website ($10000 – $50000+)

If you are a large enterprise owner and require highly customized and feature-rich websites, then you’ll have to invest a considerable sum of money in website design and development. Moreover, integration with CRM and other software solutions can increase your cost significantly.

WordPress Website Design Cost Breakdown

WordPress usually costs you about $15-$50 monthly in ongoing costs. This includes your SSL, domain, hosting, and other essentials. Here, consider the following additions:

1. Custom Development

If you’re planning on custom programming, data integration, unique features, or more, you must have a starting budget of a few thousand dollars and be ready to spend over $25000 in case of extensive development.

2. Custom Design

Your design cost can vary. If you hire an agency the cost of designing will vary as per your design requirements. But usually, this ranges between $3000 to $10000.

3. Hosting

Over 95% of all WordPress websites spend under $20 per month for hosting a website. However, if you have a large website and need dedicated hosting, this fee could be up to $400/month.

4. Marketing

If you want a higher SERP ranking and higher conversions, you’ll need to invest in paid search marketing. You can also hire a marketing agency if need be. To cater to them, you must have a budget between $250 to $5000.

5. Plug-Ins

WordPress is great because it has a lot of well-developed plug-ins. Each of these plug-ins has its own fee and pricing structure. However, they are usually cost-friendly on a monthly basis.

How can Coding Pixel help you design a WordPress website cost-effectively?

Website design is an essential element of a successful WordPress site. A good design is essential for ensuring a high conversion rate and capturing market potential in the long run.

Coding Pixel is a WordPress website development company that offers stunning websites at cost-friendly rates. They have a team of web designers who follow a streamlined design process. Their experts ensure that all the websites designed by them offer standardized functionality.

We can help you build a functional wordpress website for your business. See our WordPress Development Service

Frequently Asked Questions (FAQs)

What factors affect the cost of a WordPress website?

Website complexity, web design, and customization, plug-ins, and functionality, number of pages, designer’s experience and location, content creation, and web design maintenance are just some of the factors that affect the cost of a WordPress website.

How much does a custom WordPress website cost?

The cost of a custom WordPress website depends on a variety of factors. The complexity of the WordPress website, as well as the time taken to design and develop that website.

3. What are the ongoing costs associated with owning a WordPress website?

The ongoing cost associated with owning a WordPress website include domain registration, themes, web hosting, plug-ins, security, and website maintenance.